東京原宿のファッションカルチャーを発信する店舗ラフォーレ原宿。イベントの一つである「PATTERN BY LAFORET」のサイネージ映像。模様の組み合せで人の形をつくり、ファッションショー独特の演出を抽出してアニメーションさせた。短時間でイベントの印象を強く付けるために、赤色の背景とテクスチャを加え表現した。

An animation movie for Laforet Harajuku, which is a symbolic fashion culture department store in Tokyo. It was used at one of the store events, “PATTERN BY LAFORET”, on numbers of signage display in the entire facility. Human figure structures in combination of different patterns walk as if on a runway of a fashion show. In order to give strong impression with a limited amount of event period, the director applied strong red color and complicated texture.

CREDIT

Director: Takaharu Shimizu

Art Director: Naonori Yago(HAKUHODO INC.)
Sound Engineer: munnrai(TYMOTE)
Producer: Masaharu Nakajima(PYRAMID FILM INC.)

CLIENT

Laforet HARAJUKU